I build marketing things: brands, community, strategic roadmaps, tools, systems, and process.
I'm Tyler Einberger, Co-founder and COO of Momentic, a boutique digital consultancy in Milwaukee, Wisconsin that does strategic planning, business intelligence, Webflow development, content strategy, and elite-level SEO work. I tend to work on the technical side of things, handle client relationships, and handle some business development.
I also co-founded and co-organize MKE DMC (Milwaukee Digital Marketing Club), a monthly meetup of 40-100 Milwaukee-based marketers that meets at our "Clubhouse" in the Historic Third Ward.
I recently built Chunk Daddy, an AI search passage optimization tool that analyzes how RAG-based search systems chunk and retrieve content. I write and speak about the evolution from traditional search to AI-powered discovery systems, and how the "influenceable web" is changing because our audiences tend to stay in apps and AI summaries more and more.
And, even though I work in a AI-heavy space, I have zero tolerance for your AI slop. I'm also working on creative projects like Daddy Boy AI, an autonomous AI sitcom and Twin Lull, a music production project (with no AI).
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