We did a deep dive into FTC reviews

A group of 5 collaborators joined me on a marketing deep dive into FTC rules about reviews.

Published on
December 10, 2024
We did a deep dive into FTC reviews

Key Points About the FTC Ruling

  • Effective date: October 21, 2024
  • Penalties: Up to $50,000+ per violation
  • Applies to AI-generated content too: The FTC explicitly confirms there is "no AI defense" to these regulations
  • Enforcement: FTC has indicated active enforcement intentions

The Federal Trade Commission has taken a strong stance against deceptive review practices with their new Trade Regulation Rule on Consumer Reviews and Testimonials.

Here's what we think digital marketers need to know.

Full article on the Momentic blog: FTC consumer reviews for marketers

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